Sam Cabrera.
Hello there! I’m an experience designer living in Norway. Sometimes, I teach design at Cal Poly Pomona. President Emeritus of the non-profit AIGA LA. Lead UX Designer at a health tech company.
Lately, I’ve been doing a lot of hikes with my dogs and learning Norwegian.
Design is a Job
Mike Monteiro’s Design is a Job - the Necessary 2nd Edition is out - and I wrote the foreword!
“If you are interested in using design as a tool for good, building a more sustainable and equitable society, creating workplaces where everyone is treated with respect, and doing all of these things while still making a living, this book is for you.”
Links to recent projects (Case studies available upon request)
ByHeart - a judgement-free, advice-rich destination for parents
Dierbergs.com - a new online and app loyalty program for this St. Louis grocery chain
Bright Horizons - a singular story about their world-class care for working families
Holland America - a booking site that tells you the story of the journey that awaits you
The Future of Design
As President Emeritus of AIGA LA, I’m proud to have worked in partnership with the LA Unified School District to inspire the next generation of designers and be a supportive resource for their students, programs, and teachers.
Illustration by Camilo Bejarano
Come say hello.
I’m always down to meet new people to offer guidance, hear your ideas, or offer support. Let’s grab a coffee or something!